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About Us
Back to Basics
At our core, we believe true luxury is found in everyday comfort. That’s why we create premium basics made from high-quality materials, breathable textures and timeless fits—essentials that keep you comfortable through every season.
Our minimal premium tees, joggers, hoodies, and sweatshirts are designed to elevate your everyday style with refined simplicity, perfect fits and long-lasting comfort all without the luxury price tag.
Built for those who prefer quiet confidence over loud fashion, our pieces turn modern basics into essentials that truly matter. Clean lines, versatile colours and quality you can feel, crafted to stand the test of time.
As a homegrown Indian brand, we’re here to make comfort smarter, style simpler and everyday dressing feel like an upgrade.
Essential. Effortless. Elevated.
Our Emblem
In a world of noise, we choose simplicity, comfort and quiet confidence.
Every tee, jogger, hoodie and sweatshirt we make begins with one intention- to deliver superior fabric, thoughtful fit and effortless style that stays with you through seasons and moments.
We design not for trends but for real people, real routines and real comfort.
Our basics are not just clothes, they are daily essentials crafted with care, made to breathe with you, move with you and elevate your everyday life.
We stand for timelessness over excess, quality over chaos and subtle luxury over loud fashion.
From winter warmth to summer breathability, from all-day ease to all-season durability — we create elevated basics for the India that lives, works, travels and dreams in motion.
This is not fast fashion.
This is comfort crafted with intention.
